The “auto-senses to hold your purse.”Roll Royce 200EX 6.6 litre twin-turbo V12 New Engine Concept.
Rolls-Royce Motor Cars will unveil its latest experimental car, called 200EX, at the Geneva Motor Show on 3 March 2009.200EX is a design study for a contemporary four-door saloon and shows the direction for RR4, a new model series from Rolls-Royce due for production in 2010.
Following on from this success, the same group of designers and engineers has created 200EX, itself pointing the way to RR4, a new Rolls-Royce model scheduled for production in 2010. The brief for 200EX? To create a modern, lithe and dynamic Rolls-Royce that bears all the hallmarks of the great cars that have gone before it: effortless performance, unparalleled refinement, exquisite quality and confident design.
"Alluring, inviting, approachable - this car captivates with each encounter" - Chief Designer, Ian Cameron 200EX has a dynamic edge to its styling and is noticeably less formal than previous models. Its size, style and expression broaden the appeal of the car, making it more appropriate for a wider range of circumstances.
200EX is a touring saloon with more than a little panache and perhaps more bravado than one might have expected from Rolls-Royce Motor Cars.The rear-hinged coach doors give the car a natural presence and sense of theatre. Revived in 2003 on the Phantom, this signature feature lends added functionality and style to the design. Opening through a generous 83 degrees, the coach doors offer the widest rear access in the car industry as well as providing the warmest of welcomes to those about to step inside.At the front, a pair of LED headlamps flank the latest evolution of the world's most famous grille."We wanted this to be less reminiscent of the traditional 'Parthenon' style and more like a jet intake," says Ian Cameron. The sides of the intake have been curved inwards and the vanes set back into the opening. It's a more dynamic form that moves on from the design first seen on the Phantom Drophead Coupé.The exterior of 200EX is finished in Darkest Tungsten, which contrasts with the silver satin finish applied to the bonnet and A-pillar. Seven-spoke, 20-inch wheels complete the visual impact of the exterior.
The interior of 200EX is finished in supple, natural grain Crème Light leather, with Cornsilk carpets and cashmere blend headliner. The featured wood veneer is Santos Palissander, chosen for its contemporary look and striking grain."200EX is a modern execution of timeless Rolls-Royce elegance, breaking with some areas of tradition but retaining the core values that make our marque unique," says Chief Executive Officer Tom Purves. "We expect the more informal, agile design to broaden the appeal of Rolls-Royce Motor Cars, attracting people who appreciate its fusion of refinement, new technology and contemporary style."